Measurement Specialist, Media Effectiveness
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media, sales, marketing, or product roles.
- Experience identifying and recommending solutions to customer strategy, and working with executive leadership.
- Experience in designing and executing tests (e.g., geo-lift, holdout testing, media mix modelling).
- Experience with evaluating, recommending and customizing attribution models.
- Speak English fluently in order to communicate in this customer-facing sales role.
Preferred qualifications:
- 5 years of experience working cross-functionally to influence priorities/strategy.
- Excellent communication, project management, problem-solving, and organizational skills.
- Experience analyzing and manipulating data sets using different tools and applying statistics in understanding patterns and providing insights.
- Experience with direct response attribution measurement methodologies, tools (e.g., marketing mix modeling, incrementality), and data sets.
- Ability to see granular as well as big-picture challenges.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
In this role, you will be advising clients and the industry on measurement strategies to enhance business performance and will collaborate with internal and external stakeholders to promote the adoption of Google's measurement methods and products. You will also design tests and conduct research to help clients understand the advertising across digital platforms and media. You will possess problem-solving and critical thinking skills, experience with large datasets and data tools, and the ability to work cross-functionally with advertisers, Sales teams, and other members of the Product specialist team.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Scope and conduct consumer research for functions, leveraging vendors (e.g., survey design, hypothesis testing) or third-party research/tools, guiding budget, approval, and legal process to execute research, to generate insights from consumer research.
- Generate insights and consult clients/partners on the function, create presentations to share knowledge of the industry, market landscapes, audiences, and trends.
- Analyze and build an understanding of client/partner business and stakeholders, helping clients/partners understand how Google products can improve performance and efficiency.
- Create forward-thinking and data stories, narratives, and pitches to support client/partner business (e.g., marketing events) or help clients/partners understand and reach their consumers using industry, marketing or third-party research.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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