Offers and Growth Marketing Manager, Play Apps GTM
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience in the Mobile, e-commerce, or digital entertainment field.
- Experience developing promotional and educational campaigns for a consumer product across multiple marketing channels (e.g., in-store, email, notifications).
- Experience designing from scratch, then launching and scaling out global programs that drive engagement and conversions.
- Experience partnering with multiple product and engineering counterparts to develop new marketing capabilities and influence decisions.
- Interest in the behavioral economics behind user decisions, as well as market-specific needs and nuances.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As a Marketing Manager, you'll create awareness around timely marketing moments and offers through multiple channels. In this role, you will work with cross-functional partners across product management, engineering, analytics, and more. You will use data and experimentation to drive growth.
Responsibilities
- Lead the strategy, planning, and execution of global Offers and Growth Marketing campaigns to drive acquisition and engagement.
- Develop insights to identify opportunities that feed into the business strategies.
- Build relationships and work with product management, engineering, marketing, and partnership teams to deploy campaigns in line with program KPIs.
- Devise and execute testing strategies to improve engagement, and evaluate and present results and make recommendations.
- Generate creative solutions to automate content sourcing and delivery.
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