Strategic Insights Manager, Retail
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 7 years of experience gathering technical and financial data to promote products, services, and solutions.
- 6 years of experience analyzing and applying industry, market, and organizational information to strategies and plans.
- 5 years of experience using the sales life-cycle to drive business.
- 4 years of experience working in a customer-facing role.
Preferred qualifications:
- 5 years of experience working with executive leaders of an organization on projects or programs.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
As a Functional Insights Specialist, you influence internal and external stakeholders by engaging in data-driven analyses and storytelling. Developing easy-to-scale and automated pitches, narratives and industry thought leadership pieces, you enable account teams in their efforts to help our customers transform. You leverage different data sources to generate powerful consumer insights and identify ways to make our offerings and concepts as relevant as possible for our customers. For that, you also lead primary research projects that can unlock new growth opportunities and become a partner to the industry heads. You support business growth by uncovering actionable insights for customers, transforming them into easy-to-scale, automated pitches and engage in strategic storytelling also on stages influencing the industry. In this role, you'll work across a portfolio of key clients in the retail industry to optimize their online advertising strategies.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Provide support and consulting on client's/partner’s strategy in the areas of business, marketing, or product development, and translate data into answers to business questions or insights to facilitate business decision-making and analyze/build an understanding of client/partner business and stakeholders.
- Act as a consultant to work with client/partner leadership and stakeholders to develop joint business plans (JBPs), review JBPs and provide input to improve the JBPs or add agreement/services.
- Build dashboards to generate, synthesize, and report relevant data to clients/partners, develop or use tools to analyze or forecast client/partner business, the industry, or consumer behaviors.
- Use investigative insights to align products and offerings with clients/partners marketing objectives, leveraging and collaborating with product specialist teams and create forward-thinking and data-driven stories, narratives, and sales pitches.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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