Marketing Analyst
- linkCopy link
- emailEmail a friend
Minimum qualifications:
- Bachelor's degree in a research or quantitative field (e.g., Mathematics, Statistics, Engineering, Bioinformatics, Economics, etc.) or equivalent practical experience.
- 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
- 3 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
- Experience managing research and measurement agencies.
Preferred qualifications:
- 5 years of experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing).
- 3 years of experience of statistical modeling and advanced measurement/analysis techniques (e.g., regression analysis, geo-experimentation, Brand/Conversion lift measurement, machine learning algorithms).
- Experience in data querying languages (e.g., SQL) and tools to work with large complex data sets, and programming languages (e.g., Python) to run analysis.
- Experience in using data for storytelling and presenting complex research findings to both technical and non-technical audiences and using analytical insights to guide media planning.
About the job
Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.
Responsibilities
- Use your knowledge of data analytics to develop solutions for marketing challenges, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level.
- Build measurement plans, tracking requirements, reporting, metrics and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars (e.g., conversion lift tests, matched market analyses, and brand lift studies).
- Analyze campaign results and report the media effectiveness across all stakeholder groups.
- Develop processes to ensure all stakeholders align and understand how we determine campaign success.
- Conduct analysis, find best practices, and surface opportunities and risks otherwise not identified to executive stakeholders.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.