Marketing Manager, Platforms and Devices (English, German)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
- Ability to communicate in English and German fluently, to work with internal and external stakeholders.
Preferred qualifications:
- Experience working in one or more of the following fields: growth, product, brand, social, partner marketing, or research.
- Experience in go-to-market strategy.
- Ability to take initiative, provide breakthrough thinking and strategy, delivering large-scale or multiple projects simultaneously.
- Ability to develop new approaches to marketing challenges.
- Excellent problem solving skills, with the ability to be comfortable with audience segmentation, channel selection and campaign measurement.
- Excellent communication skills, with demonstrated talent at building collaborative partnerships internally and externally and comfortable presenting to executive audiences.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Develop and implement locally relevant product marketing strategies for new and existing Google consumer products and offerings.
- Develop and execute innovative, medium to large-scale marketing campaigns across various channels to drive product education, engagement, and adoption.
- Build and manage marketing relationships with brand and distribution partners.
- Leverage in-depth market analyses to identify key trends, customer needs, and the competitive landscape in DACH, translating complex data into actionable insights for informed marketing decisions and providing market context for strategic planning.
- Communicate marketing strategies and campaign results to stakeholders, including Sales, Product, and Leadership teams, and collaborate with cross-functional teams to align marketing efforts with overall business objectives.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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